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Lengthier time period, Harley's long term good results depended on attracting young consumers and growing into lesser, extra cost-effective bicycle segments.
“Show sixteen” exhibits that prospects of Harley-Davidson and BMW tend to be more serious about obtaining bikes from them regularly, which is rising the Level of competition for Ducati to keep its present-day consumers. Ducati is showing a gentle advancement and earnings in its applicable industry, but it is not more than enough to maintain within the field for an extended period. That's why, the main difficulties are potential stagnant advancement for the corporation. Should really Ducati enter the cruiser market place? Will moving into the cruiser segment, and broadening Ducati's regular area of interest, help them sustain the profitable development of your organization?
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Harley Davidson confronted escalating Levels of competition from other bike manufacturers manufacturing cruiser-design and style motorcycles at cheaper price details with far more Superior technologies. Even though Price tag-slicing actions helped Harley regain sector share while in the US heavyweight motorbike marketplace, the corporation's Main buyer base was growing older and it lacked diversification compared to its rivals.
Lastly, it considers whether Ducati ought to broaden into new segments like cruisers or sustain focus on its Main superior-effectiveness brand name and customers.
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This doc has a case study presentation about Harley Davidson India. It discusses Harley Davidson as a firm, focusing on its strengths like a top quality American manufacturer with premium quality products and solutions and customizations. In addition, it examines weaknesses like an rate-delicate Indian customer base along with a income product only by way of dealers. The doc analyzes alternatives from the developing Indian cruiser bike industry and luxurious products sector.